How to Find Long Tail Keywords
In the realm of search engine optimization, finding the right keywords is crucial for improving your website’s visibility and ultimately boosting your Google ranking. One effective strategy that many professionals employ is utilizing long tail keywords. These are longer and more specific keyword phrases that cater to a narrower target audience, making it easier for your content to stand out amidst the sea of online competition. This article will provide you with valuable insights on how to effectively find and use long tail keywords, as well as optimize your content with proper headings, subheadings, and relevant keywords through hyperlinks. By implementing these techniques, you can significantly increase your chances of climbing up the ranks in Google’s search results.
Understanding Long Tail Keywords
What are long tail keywords?
Long tail keywords are specific, niche phrases or search terms that consist of three or more words. They are more specific and less common than generic keywords, and they usually have a lower search volume. However, long tail keywords are highly targeted and have a higher conversion potential, as they are more likely to align with the user’s specific intent.
Long tail keywords often provide more context and give search engines a better understanding of the user’s search intent. For example, instead of searching for a broad term like “running shoes,” a user might search for “best trail running shoes for flat feet.” This specific long tail keyword indicates that the user is looking for trail running shoes suitable for people with flat feet.
Why are long tail keywords important for Google ranking?
Long tail keywords are crucial for Google ranking because they help websites rank higher in search engine results pages (SERPs) by attracting more targeted organic traffic. Here’s why long tail keywords are important for optimizing your website’s visibility:
- Less competition: Long tail keywords typically have lower search volumes, but they also have less competition. By targeting these specific phrases, you have a higher chance of ranking well, especially if your content is highly relevant.
- Higher conversion rates: Long tail keywords provide more specific search intent. When a user searches for a long tail keyword, they are more likely to be further along in the buying process or seeking specific information. This means that ranking for long tail keywords can lead to higher conversion rates and better user engagement.
- Better user experience: By targeting long tail keywords, you are more likely to provide searchers with the exact information they are seeking. This results in a better user experience, as users can quickly find what they’re looking for on your website.
In summary, incorporating long tail keywords into your content strategy allows you to attract a highly targeted audience, improve conversion rates, and enhance the overall user experience on your website.
Tools for Finding Long Tail Keywords
To effectively find long tail keywords, it’s essential to use keyword research tools that provide insights into search volume, competition, and relevancy. Here are some top tools that can assist in identifying and analyzing long tail keywords:
Google Keyword Planner
Google Keyword Planner is a powerful tool that allows you to discover long tail keywords based on your seed keyword or website URL. It provides information on search volume, competition, and keyword suggestions. Additionally, it offers data specific to geographic regions, making it valuable for local SEO efforts.
SEMrush is a comprehensive SEO tool that provides keyword research capabilities. With SEMrush, you can discover long tail keywords, analyze their search volumes, assess their competitiveness, and gain insights into SERP features. It also offers competitor analysis and backlink tracking functionalities.
Ahrefs is another popular SEO tool that provides keyword research features. It allows you to explore long tail keywords, analyze their search volume, and assess their keyword difficulty. Ahrefs also offers competitor analysis, content exploration, and backlink analysis functionalities.
KeywordTool.io is a keyword research tool that generates long tail keyword suggestions based on your seed keyword. It provides keyword ideas from various sources, including Google Autocomplete, YouTube, Bing, and more. With KeywordTool.io, you can discover hidden long tail keyword opportunities.
Moz Keyword Explorer
Moz Keyword Explorer is a comprehensive keyword research tool that provides insights into long tail keywords. It offers search volume data, keyword difficulty analysis, and organic CTR (click-through rate) estimations. Moz Keyword Explorer also provides SERP analysis and allows you to save and track your keyword lists.
These tools can assist in discovering relevant long tail keywords with higher conversion potential and lower competition, improving your chances of ranking higher in Google and attracting targeted organic traffic.
Analyzing Competitor Keywords
Analyzing your competitors’ keywords is a valuable tactic in finding long tail keyword opportunities. By understanding which keywords your competitors are targeting, you can identify potential gaps in their strategies and uncover long tail keywords that they may have missed.
Identify your competitors
Before analyzing competitor keywords, you need to identify who your main competitors are. These are the websites that consistently rank well for the same keywords you’re targeting or competing against for search engine visibility. Conduct thorough research and compile a list of your top competitors.
Analyze their keywords
Once you have identified your competitors, it’s time to analyze their keywords. There are several tools that can assist in this process, such as SEMrush and Ahrefs. Use these tools to discover the keywords your competitors are ranking for, the search volume for those keywords, and the competitiveness of each keyword.
Identify potential long tail keywords
While analyzing your competitors’ keywords, pay attention to any long tail keywords they are not targeting. Look for gaps in their keyword strategy or areas where they may be missing out on highly specific search terms. These gaps represent potential opportunities for you to optimize your content and rank for long tail keywords that your competitors have overlooked.
By analyzing competitor keywords, you can gain valuable insights and uncover hidden long tail keyword opportunities that can give you a competitive edge in your niche.
Using Google Autocomplete and Related Searches
Google Autocomplete and the “Related Searches” section are powerful tools for finding long tail keyword ideas. These features provide suggestions based on user search patterns and can help you uncover highly relevant and specific long tail keywords.
Utilizing Google Autocomplete for long tail keyword ideas
Google Autocomplete is the feature that suggests search queries as you type into the search bar. It provides real-time suggestions based on popular searches related to your initial query. To find long tail keyword ideas, simply start typing your seed keyword, and take note of the suggested phrases that appear. These suggestions can serve as inspiration for long tail keyword variations.
Exploring the ‘Related Searches’ section for keyword inspiration
Another valuable source of long tail keyword ideas is the “Related Searches” section at the bottom of Google’s search results page. This section provides additional search queries that are related to the initial search query. These related searches are often more specific and can help you uncover long tail keywords that align with the intent of your target audience.
By utilizing Google Autocomplete and exploring the “Related Searches” section, you can generate a wide range of long tail keyword ideas that are directly influenced by user search behavior.
Leveraging Online Forums and Communities
Online forums and communities provide a wealth of information and insights into the needs, interests, and pain points of your target audience. By actively participating in relevant forums and monitoring discussions, you can identify long tail keyword opportunities that align with the questions and topics being discussed.
Identifying relevant forums and communities
To leverage online forums and communities effectively, you need to identify the platforms where your target audience is most active. Look for forums, discussion boards, social media groups, and other online communities that are focused on topics related to your niche or industry. Join these platforms and actively engage in conversations to gain a deeper understanding of your audience.
Monitoring discussions for long tail keyword opportunities
Once you have identified relevant forums and communities, start monitoring discussions for potential long tail keyword opportunities. Pay attention to the questions, problems, and trends that users are discussing. Look for specific phrases or search queries that are frequently mentioned, as these can serve as excellent long tail keywords to target in your content.
Actively participating in these discussions can also help establish your authority and credibility within the community, allowing you to build relationships and attract a highly engaged audience.
Conducting YouTube Keyword Research
YouTube is the second-largest search engine, making it a valuable platform for finding long tail keywords and increasing your visibility in video search results. Here are two effective methods for conducting YouTube keyword research:
Using YouTube auto-suggest
Similar to Google Autocomplete, YouTube auto-suggest provides real-time keyword suggestions as you type in the search bar. Start typing your seed keyword, and take note of the suggested phrases that appear. These suggestions can help you identify long tail keywords that are popular among YouTube users and align with their search intent.
Examining popular YouTube video topics
Another way to find long tail keywords on YouTube is by examining popular video topics within your niche. Search for your main keyword on YouTube and analyze the titles, descriptions, and tags of the top-ranking videos. Look for specific phrases or keywords that are frequently used and consider incorporating them into your video titles or descriptions.
Additionally, pay attention to the comments section of popular videos. Users often ask questions or seek further information, providing valuable insights into potential long tail keyword opportunities.
By leveraging YouTube’s auto-suggest and analyzing popular video topics, you can discover long tail keywords that are highly relevant and optimize your videos for increased visibility.
Utilizing Long Tail Keyword Research Tools
In addition to the previously mentioned tools, several other dedicated long tail keyword research tools can further assist you in finding and evaluating long tail keywords. Here are five tools worth considering:
Ubersuggest is a free keyword research tool that provides long tail keyword suggestions and search volume data. It also offers insights into keyword difficulty, cost-per-click (CPC), and SEO competition. Ubersuggest aims to simplify the keyword research process and make it accessible to users of all skill levels.
Long Tail Pro
Long Tail Pro is a premium keyword research tool that specializes in generating long tail keyword ideas. It offers in-depth keyword analysis, competition analysis, and rank tracking functionalities. With Long Tail Pro, you can discover highly targeted keywords and assess their potential for ranking.
AnswerThePublic is a unique keyword research tool that provides long tail keyword ideas based on popular questions and queries. It offers visual representations of keyword suggestions, making it easy to identify patterns and find content ideas. AnswerThePublic can help you tailor your content to answer specific questions and cater to your audience’s needs.
Soovle is a multi-search engine tool that generates long tail keyword suggestions from various sources, including Google, YouTube, Bing, Amazon, and more. It presents keyword ideas in a visually appealing and user-friendly manner. Soovle can assist in identifying long tail keywords across multiple platforms and tailoring your content strategy accordingly.
Keywords Everywhere is a browser extension that provides valuable keyword data directly within your search results. It displays search volume, cost-per-click, and competition metrics for each keyword. Keywords Everywhere works with various search engines, including Google, YouTube, Bing, Amazon, eBay, and more.
These long tail keyword research tools can streamline your keyword discovery process and provide valuable insights into search volume, competition, and relevancy, making it easier to optimize your content for improved Google ranking.
Long Tail Keyword Analysis and Evaluation
Once you have identified a list of potential long tail keywords, it’s essential to analyze and evaluate them to determine their viability and potential impact on your website’s visibility and ranking. Here are three factors to consider during the analysis process:
Assessing keyword search volume
Search volume refers to the number of searches a particular keyword receives within a specific timeframe. It indicates the level of interest and demand for that keyword among users. While long tail keywords typically have lower search volumes compared to broader keywords, they can still attract highly targeted and engaged audiences. Evaluate the search volume of your potential long tail keywords to ensure they align with your website’s goals and audience size.
Evaluating keyword competition
Keyword competition refers to the number and strength of websites competing for the same keyword. Analyze the competitiveness of your potential long tail keywords by assessing the websites currently ranking for those keywords. Look for keywords with lower competition where you have a higher chance of ranking well. Tools like SEMrush and Ahrefs can provide insights into keyword difficulty and competition metrics to aid in this evaluation.
Considering keyword relevance
Relevance is critical when assessing long tail keywords. Ensure that the keywords you choose align with your website’s content, products, or services. Consider the user intent behind the keyword and whether your website can provide valuable and relevant information or solutions for users searching with that keyword. Relevance is crucial for attracting targeted traffic and improving user engagement.
By evaluating long tail keywords based on search volume, competition, and relevance, you can prioritize your keyword targets and focus your optimization efforts on the most promising opportunities.
Optimizing Content with Long Tail Keywords
Once you have identified and evaluated your long tail keywords, it’s time to strategically incorporate them into your website content to improve your ranking and attract targeted organic traffic.
Strategically incorporating long tail keywords into website content
Choose specific pages or articles on your website that align with each long tail keyword you want to target. Start by including the keyword in the page title and meta description to improve visibility in search engine results. Then, incorporate the keyword naturally throughout the content, ensuring that it fits seamlessly into the context and reads naturally to the user.
Remember to avoid keyword stuffing, as this can harm your website’s ranking and user experience. Focus on creating high-quality, valuable content that effectively addresses the search intent behind the long tail keyword while providing a positive user experience.
Creating dedicated landing pages for specific long tail keywords
In some cases, it may be beneficial to create dedicated landing pages focused on specific long tail keywords. These pages can provide in-depth information or solutions tailored to the search intent of users searching for that keyword. By creating dedicated landing pages, you can maximize your optimization efforts and provide users with highly relevant and valuable content.
When creating landing pages, ensure that they are well-structured, easy to navigate, and optimized for both users and search engines. Pay attention to on-page factors such as headings, subheadings, internal linking, and user-friendly URLs.
By optimizing your website content with long tail keywords, you can improve search engine visibility, attract targeted organic traffic, and enhance user engagement and conversion rates.
Monitoring and Refining Long Tail Keyword Strategy
A successful long tail keyword strategy requires ongoing monitoring and refinement to ensure its effectiveness and align with the evolving needs and preferences of your target audience. Here are three key areas to focus on when monitoring and refining your long tail keyword strategy:
Tracking keyword rankings
Regularly monitor your keyword rankings to track the performance and visibility of your optimized content. Tools like SEMrush, Ahrefs, and Google Search Console can help you assess the progress of your long tail keywords and identify any changes in ranking positions. Update and adapt your strategy based on the fluctuations and trends you observe.
Analyzing website traffic and user behavior
Analyze the traffic and user behavior on your website to gain insights into the effectiveness of your long tail keyword strategy. Pay attention to metrics such as bounce rate, time on page, and conversion rates to assess user engagement and satisfaction. If certain long tail keywords are not driving the desired results, consider revisiting your keyword selection or optimizing your content further.
Adjusting and refining keyword strategy based on data
Based on the data and insights gathered from keyword rankings and website analytics, make informed decisions to adjust and refine your long tail keyword strategy. Identify which keywords are performing well and focus on strengthening your presence for those terms. Simultaneously, address any underperforming keywords by reevaluating their relevance, optimizing content, or targeting alternative long tail keyword opportunities.
A successful long tail keyword strategy requires adaptability and a continuous commitment to monitoring and improvement. By regularly monitoring and refining your keyword strategy, you can optimize your website’s visibility, attract targeted traffic, and maximize your organic search performance.
In conclusion, understanding and utilizing long tail keywords can significantly boost your website’s visibility and ranking in Google. By using various keyword research tools, analyzing competitor keywords, leveraging Google Autocomplete and related searches, tapping into online forums and communities, conducting YouTube keyword research, and utilizing dedicated long tail keyword research tools, you can uncover valuable long tail keyword opportunities. Through careful analysis, strategic optimization, and ongoing monitoring, you can refine your long tail keyword strategy and achieve improved Google rankings, enhanced user engagement, and increased conversion rates.
Frequently asked FAQ Questions on How to Find Long Tail Keywords
Long tail keywords are specific and longer keyword phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search.
They often have lower competition, are more targeted, and can result in higher conversion rates compared to broad keywords.
Start with your main topic, use keyword research tools, analyze competitor sites, and look for longer, more specific keyword phrases related to your main topic.
Tools like Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, and LongTailPro are popular options.
Yes, the Google Keyword Planner inside Google Ads is a free tool that can help you with keyword research, including long tail keywords.
Voice searches are often more conversational and longer than typed queries, leading to a rise in the importance of long tail keywords.
Head keywords are broad and short (often one word), whereas long tail keywords are longer, more specific phrases.
Start typing a keyword into the Google search bar, and observe the suggested search queries. These can be potential long tail keywords.
Yes, Google Trends can provide insights on the popularity of certain long tail phrases over time.
Prioritize based on relevance, search volume, and the level of competition.
Using long tail keywords can lead to lower costs-per-click (CPC) and higher conversion rates because they’re more targeted.
Because long tail keywords often face less competition, it may be easier and quicker to rank for them compared to broad keywords.
There’s no set length, but they often contain three or more words.
Use them naturally within the content, titles, meta descriptions, and headers, ensuring the content remains relevant and valuable.
Yes, keyword stuffing can lead to poor user experience and can be penalized by search engines. It’s essential to maintain a natural flow.
Monitor organic traffic, keyword rankings, and conversion rates specific to those keywords.
While LSI keywords are semantically related to the main keyword, long tail keywords are extended phrases that might contain the primary keyword. Both help in enhancing content relevance.
Yes, it’s crucial to adapt to changing search behaviors and trends by periodically reviewing and updating your keyword strategy.
Absolutely, forums can provide insight into specific queries and problems users have within a niche, leading to potential long tail keywords.
Long tail keywords often align closely with specific user intent, making it easier for marketers to tailor content to meet the needs and questions of the searcher.